And there it was. The seesaw of thought that we constantly experience. One moment we’re into something, the next moment we’re not. One moment I’m in love with cold water plunging and it’s transformational and the next moment I’d rather be a sword swallower in a travelling circus…that can’t travel.

And the illusive trap that we fall into which can take us out of the game faster than a speeding ticket – which almost had me turn on my heels that morning and head back to my warm bed – was that we really identify with our thoughts.

So, we have an “I’m not into it” or “I don’t want to…” or “I can’t do this” thought and we believe it. Because it’s in our head, so we think that’s truth.

And in thinking that, we allow that temporary, transient thought to let us give up, throw in the towel…quit.

This thought seesaw happens frequently with your goals. If you listen to your thoughts and take them seriously, they’ll take you out of impementing the 'make it happen' steps, that you need to do each day. There will always be something else that ‘takes precedent’.

And so in seeing through that illusion that cold, wintry morning, I reminded myself that I am not my thoughts. I am the observer of them. So that meant I didn’t have to believe it. Instead, I ignored it and ran into the water.

And, as I came out refreshed – mentally and physically – I thought “thank goodness I did that today, it was amazing!” A further reminder of the temporary, transient nature of thought in the moment.

What would happen in your business or career, if you didn’t take the “I can’t…” thoughts seriously? And, what would happen if you just started believing the “I can…” thought. Both are simply transient energy. And both become your experience, either way.

Always choose the thought that supports your highest vision.